The Impact of Mega-Events and Local Festivals of Local Businesses (University of Cambridge ‘Festival of Ideas’ talk)

Click here for the full University of Cambridge Festival of Ideas (2013) Programme


Talk outline

The London 2012 Games project has passed for those organising and delivering its logistics. However, stories of impact and potential ‘Olympic Legacy’ for local communities and traders are starting to unfold. Will the utopian futures of ‘Olympic Legacy’ hold true for local business?

This talk will explore the potential ways such mega-event and local festival projects (from London 2012 to EAT Cambridge 2013) can impact on local businesses, highlight the potential opportunities and uncertainties that entrepreneurs can face, and discuss some of the key arguments and dichotomies that exist within event delivery. We draw up on previous case study examples and data collected from London 2012 as a foundation for debate.

Guest speakers

I am pleased to announce an excellent selection of speakers – a blend of expert and local knowledge:

Dr Ilaria Pappalepore (Senior Lecturer in Tourism, Anglia Ruskin) – touching on how local creative industries can be impacted by mega-events

Lorraine Turton (Chair, East Greenwich Business Association) – providing experience of Greenwich’s local business community impacts pre, during and post-Games

Ceri Littlechild (Mill Road Coordinator, Cambridge City Council) – responsible as a liaison between council and community, Ceri will be providing anecdotal experience from local traders as to the economic and social impacts of events on Mill Road traders.

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