ENTREPRENEURIAL LEVERAGING IN LIMINAL OLYMPIC SPACE
Prezi presentation: http://prezi.com/lkwb_ssovi_l/?utm_campaign=share&utm_medium=copy&rc=ex0share
Mega-sport events present entrepreneurial opportunities for those able to leverage associated visitor economies. Yet, organisers frequently re-engineer host city spaces, creating exclusive enclaves that bypass communities. Our empirical analysis from Rio 2016 examines: i) contextual features enabling and constraining ‘immediate leveraging’ efforts, ii) tactics deployed to leverage, and iii) how local entrepreneurs encouraged visitors to connect and interact with localities. Analysis illustrates how less controlled transit zones allowed entrepreneurs to leverage Olympic spaces they would be typically excluded from, whilst simultaneously producing spaces that encouraged greater ‘dwell’ time for visitors to interact with local culture and traders. We draw on the concept of liminality to understand these findings and suggest how events can foster similar environments to support local entrepreneurialism.
Key words: Liminality, Entrepreneurial Leveraging, Mega-Sports Events, Transit Zones, Visitor Economy, Rio 2016.